New Website, New Logo, New way to Shop! – KeriKit England
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New Website, New Logo, New way to Shop!

by Agile Collaborator |

Welcome to the new KeriKit website, and our totally new look!  Our rebrand and relaunch has been a long time in the making, and we have been beavering away for months to not only develop our visual look, but also to introduce a whole new way to shop KeriKit online. And now we could not be more excited to share it all with you!! 

 

Mum Boss Me

KeriKit has been a labour of love since 2015, and although there is never a dull moment, we've never had such a busy year as this past 12 months! We've always had ambitious plans, but in the past year our ambitions grew further as we contemplated how we can best support mothers and working working women each and every day, all over the world. The result is our new brand campaign: Mum - Boss - Me, which helps to remind us all that although there are different sides to each of us, none is more important than the other, and Me-time must always be on the agenda!! All our bags transform to match you in any moment, regardless of who you are being that day, so when you buy KeriKit, you can be safe in the knowledge that you have your baby-changing bag, work bag and everyday handbag/travel bag, all wrapped up in one luxurious package.

 

At KeriKit, our small team are highly experienced with the issues women face in different aspects of their lives, and we are all incredibly passionate about creating the most beautiful and functional accessories to make every day easier. In addition, we hope to ensure that our Kitgirls truly feel that they are not doing any of this alone, and we are by their side - whether that's on the school run, catching a work flight, or dealing with 4am feeds!! Its not easy to be the super-women that we are all expected to be, but together we can put our best feet forward, and remind each other that sometimes 'enough' is all that matters!! 

 

New Logo & Fonts

Just as people evolve, so do brands, and the new KeriKit logo is an evolution of our old logo, made from the two KeriKit 'K's'. We wanted our new logo to be a gentle evolution, retaining the luxurious feel of our old logo when placed on our accessories in metalwork, but with a clearer, and more recognisable design that jumps off the page through our graphics. The result is a symbol that is clean and minimal, and instantly recognisable as KeriKit - we hope you agree!

 

New Brand Colours

Throughout the life of KeriKit, certain colours have always inspired us more than others, and so we couldn't fail to consider them for our new brand colour palette. We wanted each shade to be delicate, feminine and luxurious. Our new palette comprises of soft shades that work beautifully together, including Peach Melba, Pale Mint and Ice Blue, supported by Cashmere Grey and Ice Cream. Utterly scrumptious!!

 

New Way to Shop - The KeriKit Kit Builder!

Us KeriKit girls prefer to shop just like we did at 7-years old in Woolworths Pick-n-mix - a little bit of this, a little bit of that - personalising our treat haul so that we have every want and need covered. While it used to be fizzy cola bottles and gummy worms, it's now matching travel wallets for work, or fold-away waterproof changing mats for baby. Of course, with KeriKit you don't need to compromise on style as each piece is hand selected for quality. Thats why we are incredibly proud to introduce our new and truly unique 'Kit Builder', which allows you to simply pick and choose which add-on items you need to 'Complete your Kit', so that no matter which hat you are wearing that day, you will always be ready for action.

June 2019 marks the beginning of the next chapter for KeriKit, and we are so thrilled to have you with us on this journey. We cant wait to hear what your thoughts!

All our love, 

Keri and the team x

 

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