The Problem
A Bag That Didn’t Exist
When I was pregnant with my first child, Jasper, I searched for a bag that was both stylish and practical. Everything I found was either
too functional and lacked style, or beautiful but impractical. I needed something that helped me stay organised without sacrificing my sense of style -
something that simply didn’t exist.
The Lightbulb Moment
That’s when it hit me: with over 15 years of handbag design experience, I could create the perfect bag for women like me - women juggling
motherhood, work, and everything in between, who still want to feel confident
and stylish.
During late-night feedings and nap times, I
sketched out my ideas. I wanted to create bags that weren’t just beautiful but also made life easier by being practical and thoughtfully designed. And so, KeriKit was born.
The Pain:
Overcoming Challenges
The Launch and Growth
In September 2014, just a month after leaving my Senior Buyer role at TK Maxx, I launched KeriKit. The first collection was stunning, but I quickly
learned that passion alone wasn’t enough - I needed a solid business strategy.
Every challenge taught me valuable lessons, shaping the brand into what it is today.
Almost 10 Years Later
Now, nearly 10 years on, KeriKit has grown, thanks to the support of incredible women like you. We continue to create limited-edition bags that empower women to stay organised, stylish, and
confident, no matter where life takes them.
Each bag is designed to help you stay organised, stylish, and confident, no matter where life takes you. I can’t wait for you to feel the difference a KeriKit bag can make.