So when Scotty and I started a family we decided to move back up north to the beautiful Cheshire countryside near my mum and it is one of the best decisions we have ever made – the children have miles of farmland for a back garden and we have an on-call granny next door/baby-sitter/extra pair of hands, what more could a young family want except perhaps maybe less chicken shit on the doorstep?
But this decision wasn’t as straightforward for my career. I make out like it is all roses in the countryside but I do miss the relative ease of London. Just last month for example, the local farmer decided to cut down some trees which subsequently took our telephone lines with them and we were without internet, phones and general contact to the outside world for a week – ‘this soooo wouldn’t happen in London’ I caught myself thinking…
And sometimes I do feel out of touch with the business world; what’s going on out there? What’s cool these days? What’s the new corporate lingo trend? This feeling of inertia is only made worse by the fact that I’m running my own business from home – there’s not exactly a water cooler to congregate around. I need to keep my business ear to the ground but as a mum its hard to get to the countless conferences and meet-and-greets going on down in London.
This is when I realised that there is a massive business-shaped hole in my social media horizon; there are countless blogs out there to keep me up to date with make-up and fashion and lifestyle but who can I chat to about how to run my business? Where is the Mumsnet for entrepreneurs who are nursing their one year old start-up?
If I’m preaching to the choir here then have no fear, because I’ve been Googling, and although they are few and far between the business-woman blog does exist and here are my favourites:
Sabrina Parsons is recreating the image of the business woman, a norm-breaker who preaches equality in the work place doesn’t mean women have to start acting like men to get ahead but how our differences make us incredible assets. Her most recent blog was on the benefits of allowing children in your workplace – why shouldn’t your kids be dropped off at your office every now and then so they can do their homework and you can carry on working together? This blog is my go-to for advice on how to be a kick-ass business woman and full-time mummy.
This one covers all bases but its great at combining lifestyle and business. With blogs offering advice on how to give your start-up personality and how to create a brand from start to finish its like having your very own PR advisor.
Set up by business team Lauren Bacon and Emira Mears this is the ultimate guidebook to success, however you define it. Great for entrepreneruial inspiration and for using as a forum to talk to other women like you.
This one is great for statistics on how untapped the marketing power of women is (they make 85 percent of all brand purchases). Its also packed with up-to-date news and frequently updated lists of brands women are valuing so its a great resource for my market research and helps me tap in to the female audience.
Not a blog – but I cannot recommend Webinars enough.
Even if you can’t make it down to London for the crucial networking events you can now do them over the internet. Have a look online for any that might be suitable and sign up – they’re really useful for interacting with other entrepreneurs and businesses. Working from home has never been so literal – I can be meeting CEOs of big companies in my PJs with a toddler on my knee, just as long as they don’t want to skype!